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On the #pulseofplay since 1984, The Toy Book is the leading authority on the toy industry in North America and beyond — in print and online.
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- Aug 14, 2026earliest in window
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- 265avg words
- Arts, Culture, Entertainment & Media 45
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News
New American Girl Collection is Designed by 11-Year-Old Brooke Sumpter
3+ day, 10+ hour ago (306+ words) The collection debuts in partnership with Harlem’s Fashion Row Harlem’s Fashion Row (HFR) and Mattel launch the American Girl x Harlem’s Fashion Row Cherry Blossom Couture Collection. The collection was designed by Brooke Sumpter, the 11-year-old Founder of Brooke LauRen…...
Schleich Takes the Reins with New Premium Collectible Series
3+ day, 16+ hour ago (97+ words) Legacy of Horses re-creates iconic horse breeds as 1:12-scale adult collectibles. After decades of bringing miniature ponies to playrooms, Schleich is horsing around with a new collectible concept for adult equine enthusiasts. The inagural herd features three iconic horse breeds....
Funrise Named Global Master Toy Partner for ‘Hotel Transylvania’
3+ day, 17+ hour ago (150+ words) Source: Sony Pictures Animation The upcoming film and accompanying toy line will launch in fall 2027. Funrise enters a global master toy partnership with Sony Pictures Consumer Products for its upcoming Hotel Transylvania film. The movie series continues with The Haunting…...
Overture by Maestro Media Offers Resources to Game Creators
3+ day, 18+ hour ago (174+ words) The Toy Book Overture by Maestro Media Offers Resources to Game Creators The initiative offers Maestro’s infrastructure to designers, licensors, publishers, and more. Maestro Media opens its resources to designers, publishers, licensors, and retail partners with the launch of Overture…...
Talkin' Toys: 'That's So Hunter Price"
4+ day, 9+ hour ago (503+ words) With a global portfolio spanning toys, stationery, accessories, and licensing, the U.K.’s “Consumer Product Playhouse” is heading to LA with fresh product and bigger North American ambitions. For a company that started by selling closeouts in 2009, Hunter Price International has…...
BBC Studios Unleashes Global ‘Play the Bluey Way’ Campaign
4+ day, 11+ hour ago (364+ words) Natalie is an Assistant Editor for The Pop Insider, The Toy Insider, and The Toy Book. She is a Hufflepuff, a theme park enthusiast, and still holds the school record for the most Accelerated Reader points. If you're looking for…...
Nintendo Unveils ‘The Legend of Zelda’ 40th Anniversary Celebration
4+ day, 12+ hour ago (121+ words) Collectibles, activations, and a new ‘Ocarina of Time’ edition are headed our way. Nintendo celebrates 40 years of The Legend of Zelda with a packed lineup of games, collectibles, consumer products, live events, and entertainment experiences galloping through Hyrule this year…...
Warner Bros. Celebrates Iconic IP at Brand Licensing Europe 2026
4+ day, 17+ hour ago (98+ words) Source: Warner Bros. Discovery Global Consumer Products This year’s lineup showcases the evolution of Warner Bros.’s beloved properties. Warner Bros. Discovery Global Consumer Products returns to Brand Licensing Europe 2026 to showcase its brands and entertainment portfolios. One key headliner…...
The Plastic Directive: 60 Years of Star Trek Toys
4+ day, 17+ hour ago (179+ words) Source: The Toy Book A look at the history of an iconic toy brand that shares a milestone anniversary with The Toy Book. “I think it’s a reflection of the brighter future Trek gives us,” says NECA Brand Manager (and…...
FunMax x Disney: The Mouse As a Masterpiece
1+ week, 3+ day ago (323+ words) Source: The Toy Book A lifetime in the making, Mickey’s silhouette serves as the foundation for a new line of premium vinyl collectibles. From Disney Parks and animated films to toys, apparel, and home goods, the unmistakable silhouette of Mickey…...