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On the #pulseofplay since 1984, The Toy Book is the leading authority on the toy industry in North America and beyond — in print and online.
- 60articles · 30d
- 9+ hour agolatest article
- Aug 14, 2026earliest in window
- 90%with images
- 268avg words
- Arts, Culture, Entertainment & Media 47
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- Games 16
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- Finance & Business 6
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News
Talkin' Toys: 'That's So Hunter Price"
4+ day, 12+ hour ago (503+ words) With a global portfolio spanning toys, stationery, accessories, and licensing, the U.K.’s “Consumer Product Playhouse” is heading to LA with fresh product and bigger North American ambitions. For a company that started by selling closeouts in 2009, Hunter Price International has…...
The Plastic Directive: 60 Years of Star Trek Toys
4+ day, 19+ hour ago (179+ words) Source: The Toy Book A look at the history of an iconic toy brand that shares a milestone anniversary with The Toy Book. “I think it’s a reflection of the brighter future Trek gives us,” says NECA Brand Manager (and…...
The Design Shop: McHale Design Reflects on 40 Years of Building Toy Brands
1+ week, 3+ day ago (605+ words) Shaping The Consumer Experience From Physical Shelf to Digital Cart While Playmates’ long-running TMNT era is winding down thanks to a new licensing agreement between Paramount and Mattel that kicks in next year, McHale remains committed to these sewer-based Heroes…...
Geppetto’s Toys Marks 50 Years with Celebration Across San Diego
2+ week, 5+ day ago (368+ words) Natalie is an Assistant Editor for The Pop Insider, The Toy Insider, and The Toy Book. She is a Hufflepuff, a theme park enthusiast, and still holds the school record for the most Accelerated Reader points. If you're looking for…...
Oink Games to Launch Loop 40 and Eggsposed This Fall
3+ week, 1+ day ago (167+ words) Both games debut at Game Market Autumn. Oink Games is launching new card and board games later this year. Starting in October, the games launch in Europe, Japan, and the U.S. The cards feature geometric patterns for the numbers, which may…...
The Toy Book's Must-See Picks at ASD Market Week August 2026
3+ week, 4+ day ago (454+ words) Sensory Toys | Source: stock.adobe.com ASD Market Week × The Toy Book | August 25-27, 2026 | Las Vegas Convention Center Snugletz • Earth Keeperz Zoologee’s Snugletz and Earth Keeperz (pictured) are sustainable plush with soft textures and on-trend characters. They’re perfect for eco-conscious consumers…...