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On the #pulseofplay since 1984, The Toy Book is the leading authority on the toy industry in North America and beyond — in print and online.
- 60articles · 30d
- 14+ hour agolatest article
- Aug 18, 2026earliest in window
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- 266avg words
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- Games 14
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News
Talkin' Toys: Fizz Creations Is Investing in the Future of Digital Games
1+ day, 6+ hour ago (1271+ words) Following success across multiple categories with licenses like ICEE, Harry Potter, and NASA, the company expands its U.S. business with a focus on gaming. The Toy Book (TB): For readers just discovering Fizz Creations, can you introduce the company and tell…...
Nintendo Announces New Titles as Nex Playground Adds Dude Perfect
3+ day, 14+ hour ago (396+ words) The gaming landscape features sequels, collabs, and plenty to look forward to in 2027. The gaming landscape is getting busier, with Nintendo rolling out new experiences across Switch 2 and beyond while Nex Playground brings Dude Perfect-inspired action into the living room....
Overture by Maestro Media Offers Resources to Game Creators
4+ day, 17+ hour ago (174+ words) The Toy Book Overture by Maestro Media Offers Resources to Game Creators The initiative offers Maestro’s infrastructure to designers, licensors, publishers, and more. Maestro Media opens its resources to designers, publishers, licensors, and retail partners with the launch of Overture…...
Sonic the Hedgehog: Gotta Sell Fast!
5+ day, 8+ hour ago (381+ words) Source: NKOK/The Licensing Book Licensees celebrate 35 years of SEGA’s iconic blue blur! “This is not a small quantity of units,” Kalinske told The Toy Book in January 1992. “It’s just that Genesis is selling as fast as it hits. Besides,…...
Nintendo Unveils ‘The Legend of Zelda’ 40th Anniversary Celebration
5+ day, 11+ hour ago (121+ words) Collectibles, activations, and a new ‘Ocarina of Time’ edition are headed our way. Nintendo celebrates 40 years of The Legend of Zelda with a packed lineup of games, collectibles, consumer products, live events, and entertainment experiences galloping through Hyrule this year…...
2027 Is Bringing Fresh Ideas to the Toy Aisle
1+ week, 5+ day ago (686+ words) Source: Hasbro/The Toy Book 2027 is packed with new ways to build, collect, play, create, and connect. Standing 11 inches tall, this made-to-order Sentinel features more than 20 points of articulation and 11 accessories for re- creating retro game poses, attacks, and Rocket…...
Video Game Industry Faces July Slump as New Releases and Digital Worlds Keep Players Engaged
3+ week, 2+ day ago (373+ words) Spending fell sharply in July, while new releases, events, and digital experiences continue to give gamers plenty of opportunities to play. The industry is also looking ahead, with Sandbox Group expanding its family-focused digital offerings and the Esports Nations Cup…...
Oink Games to Launch Loop 40 and Eggsposed This Fall
3+ week, 2+ day ago (167+ words) Both games debut at Game Market Autumn. Oink Games is launching new card and board games later this year. Starting in October, the games launch in Europe, Japan, and the U.S. The cards feature geometric patterns for the numbers, which may…...
Bluey, Minecraft Join Brand Licensing Europe's 2026 Speaker Slate
3+ week, 3+ day ago (104+ words) Source: BBC Studios/Mojang Studios/The Toy Book The sessions will share insights into the licensing strategy driving these major IPs. Bluey and Minecraft are stepping off the screen and onto the stage at Brand Licensing Europe (BLE). Two new…...
Oink Games Adds Tokyo to Its Souvenirs From… Line
3+ week, 4+ day ago (166+ words) Players must collect Tokyo-inspired souvenirs before the game ends. Board game and video game developer Oink Games is releasing a new board game, Souvenirs from Tokyo. The game is a new addition to the company’s Souvenirs from Venice collection. The…...